How to Write the Perfect Marketing Email
Email marketing remains a powerful tool for businesses to reach and engage their target audience. However, with inboxes flooded with countless messages every day, it is essential to craft marketing emails that stand out from the crowd and compel the recipient to take action.
That’s why we’re here to detail the key strategies you need to implement to write the perfect marketing email for your business.
Define Your Goal and Know Your Audience
Don’t just jump into your email before you have thought about why you are writing and who you are writing for. The result will be a rambling, incoherent mess and no one wants to read that!
To avoid this,
clearly define the objective you want to achieve, whether it’s promoting a new product, driving website trafficking or gaining new leads. This
well-defined goal will help shape the content and structure of your email so that it is coherent and effectively gets your point across.
But don’t stop there! You not only need to define why you are writing, but who you are writing for.
Your well-written email means nothing if your audience doesn't want to read it. To ensure that the people receiving the emails do want to read them,
conduct research and segment your email list based on
demographics, preferences and past interactions. This will help you to
tailor your message to resonate with the specific needs and interests of each segment, ensuring that the emails are
relevant to them and provide a degree of
personalisation.
Create an Attention-Grabbing Subject Line and a Strong Opening
We cannot overstate the importance of your subject line! It gives your audience the first impression of your email and determines whether they will open it or not. Keep it concise, compelling, and personalised whenever possible, and phrase it as a question to create a sense of intrigue, enticing recipients to click.
Unfortunately, you can’t just write a great subject line and call it a day.
Getting your audience to open your email is one thing, getting them to read it is another. Once your email is opened you need to captivate your audience from the very beginning! If your email’s opening is not interesting, then your audience will assume neither is the rest, and hit delete. To avoid this, start with a
personalised greeting to make your email feel more human, and follow it with a
concise and engaging opening that hooks their attention and entices them to continue reading.
Deliver Consistent, Relevant and Personalised Content
Once you have gotten your customers to read your email you need to deliver them valuable content otherwise they will not open your following emails or simply unsubscribe altogether.
To keep your audience around, provide
useful information, share
industry insights and offer exclusive
discounts and promotions. Make sure that all of this information is easy to read by being concise, and keeping it
visually appealing through the use of
headings, bullet points and images.
While all of this information may be valuable, it may come across as stale if it’s not personalised, and
this goes beyond just addressing your audience by their names. Use
customer data to tailor emails based on their
preferences,
past purchases and
browsing behaviour to make them feel
valued and increase their chances of engagement.
Use a Compelling Call to Action
Creating an informative and interesting email is beneficial to your customer, but it also needs to be beneficial to you. Simply giving your audience information isn’t enough, they also need to use this information to interact with your business.
To persuade them to do this, include a
clear and persuasive call to action in your email. Encourage your customers to visit your website, contact your business, purchase a product or complete a survey by using words that create a sense of
urgency or exclusivity, this will enhance the chances that your customers will interact with your business.
Writing the perfect marketing email requires careful planning and can take time to get right, but by following these strategies you can ensure that in no time your customers will receive well crafted and interesting emails that lead them to engage with your business.
