How Small Businesses Can Promote Their Company Culture Online

Nowadays Small Businesses have been given the opportunity to showcase their company culture online in a way they haven’t been able to before.

This can help attract top talent, enhance customer loyalty, and differentiate themselves from their competitors. That’s why we’re going to explain the best ways for you to promote your business’ culture online, and improve your brand reputation.

Define Your Values

Before promoting your company culture online, it's essential that you are aware of what it actually is that you are promoting. Take the time to clearly define what your business stands for, and if you haven’t already, articulate your mission statement, core values, and business vision.

Once you have clearly defined and articulated these things, make sure to communicate them consistently across your website, Social Media Platforms, blog, and any other online channels.

Highlight Your Benefits and Perks

People like to know that a business’ employees are treated well, and want to learn about the benefits their workplace provides them with. 

This is why you need to promote your employee perks online. It will help you to attract top talent when recruiting, and showcases your commitment to employee well being, while enhancing trust within your customer base.

To do this, create a specific page on your website dedicated to highlighting your business’ employee benefits such as work life balance initiatives and professional development programs.

Share Your Employees’ Stories

Stories have the power to evoke emotions and connect with people on a deeper level, and a Small Business can use this to their advantage when wishing to connect with current and potential customers. 

Use your Social Media Platforms, Website, and blog to share stories about your team members, such as their achievements, contributions to the business and how long they have worked for the company. Go on to describe how their unique perspective and skills have helped shape your business to overcome challenges and grow. 

These stories will inspire your audience and help build their trust, as they can see that you have hardworking and dedicated people working for you that are treated with the respect that they deserve.

This is especially helpful in your local community where your employees may be recognised. People will be even more pleased to see the achievements of others in their own community, and will be more inclined to recommend your business and include it in community events. This will help you to establish a strong customer base in your local community, and maybe even become the talk of the town!

Involve Your Employees

Don’t just talk about your employees online, they are the backbone of your company culture, so getting them involved in the process of promoting this culture online is crucial! 

Have your employees write blogs on topics such as their experiences with your business, any business or community events that they have attended, or an area of the business that they are passionate about. These words coming directly from your employees will enhance their believability to your customers, who are far more likely to believe statements coming from the employee themselves rather than statements about their experiences coming from somebody else.

Also encourage your team members to share these experiences on your Social Media Platforms. A fun way to do this is with an employee takeover, where your team members manage your business’ Social Media accounts for a day, posting about what they get up to at work and giving viewers a behind-the-scenes experience. This not only helps to promote your company culture, but also boosts employee morale and engagement.

Showcase Company Events and Activities

Showcasing your business’ events and activities online provides your customers a glimpse behind the scenes at your company’s culture and values. 

Take photos and videos of team building exercises, volunteering and community events, and company celebrations such as Christmas and birthday parties to promote on your Social Media platforms afterwards. Also provide your customers a real time view into these events by livestreaming on your Social Media platforms. Encourage your audience to ask questions about your business and to interact with your employees to create a sense of community.

Don’t just stop at Social Media though, write blogs about these events afterwards to give your customers a detailed understanding of just what attending these events with your company is like. This provides a level of transparency that will help to build customer loyalty and trust.

Promoting your company culture online is a great way to establish a strong online presence, and helps to boost employee morale, attract talent and build loyalty within your customer base and local community. This in turn will increase your online engagement and help your business to grow.