How Can Twitter Help My Business?

Everyone uses Social Media these days, it’s just a fact of the increasingly online world we live in. So with so many people checking their feeds every day, it only makes sense to try and insert your brand into that feed doesn’t it? Master the art of Social Media and you can start attracting customers from all over the digital world in just a few clicks.

For today, let’s look at how Twitter can help your business.

Using Twitter As An Advertiser

If you’ve ever used Twitter before, you will have seen a Twitter ad. They pop up in people’s timelines just like any other tweet, and include the same options to add text, images, or videos.

You have the option of several different forms of ads, from standalone tweets to ongoing campaigns. Twitter provides a very helpful guide on the character count, image, and video requirements for each of their different ad forms.

With the form of your ad decided upon, it’s time to make a decision on who you’re targeting. Twitter offers some very precise options for targeting audiences, allowing you to specify a variety of demographic factors including age, location, device type, and gender. And if that’s not enough granularity, you can then choose to target audiences via keywords, events, conversations, interests, and more.

When it comes time for your ads to be served up, you’ll have to compete in a standard Pay Per Click auction, bidding up to your maximum budget to get your ad in front of your target audience. The costs of these vary wildly, and like all Pay Per Click ads you pay for each interaction.

Promoting your tweets can cost as little as 50c per interaction, promoting your account is usually a couple of dollars per follower, while promoting a trend is a staggering $200,000 per day.

Depending on your budget, some of these might be worth it, but probably not the trend promoting.

Tweeting To The World

That’s the pushy paid option, but what about organic advertising on Twitter? How can you grow your business by tweeting like everyone else?

The answer is, by tweeting like everyone else. The key to a well managed business Twitter account is to be genuine, to focus on building a community now, and on making sales later. People won’t want to follow your business if all you do is serve up ads, they want to follow you because they like being part of what you’ve built. Helpful tips, jokes, upcoming events and other announcements, showcase what makes your business something people genuinely want to support.

Draw people in by showing them you’re a person too, and they’ll be around when you need their support later.

What Kind Of Audience Can You Reach?

The world of Twitter moves at breakneck speed. Most relevant topics and conversations are born, live, and then fade into obscurity in the space of a single day. The audience that you’ll find on Twitter trends towards the younger generations, and are people who like to keep in the thick of things.

Managing your brand in such a hectic environment can be a serious challenge, and if it’s not the kind of space you enjoy inhabiting, you’re probably better suited finding your audience elsewhere.

Twitter as a tool is a tricky one, it takes skill to utilise effectively, and it’s easy for it to escape your control. But if you manage it, you can find yourself on the bleeding edge of news, and that’s a pretty exciting place to be.