Why Do Some Websites Fail Miserably?

Every Small Business needs a Website, but we know that many Owners are hesitant to get going with one because they’ve heard and seen stories of failure.

In this brief guide we talk you through three of the most commons reason why Websites fail… everybody loves learning some somebody else’s mistakes.

They Don’t Nail That First Impression

When a potential Customer lands on your Site, they’re likely to make their mind up about you in a matter of seconds. Although neither you nor the reader may appreciate it, your Site’s basic design is shouting a number of messages. 

Whether it’s ‘this really isn’t what you were looking for’, or ‘these guys look like they know what they’re talking about’, a first impression is formed in seconds. 


They’re Not Built With The Goal In Mind 

You built Site to serve a certain purpose. More than likely, you want to either sell directly, or generate leads to be sold at a later time. With that in mind, make sure your design serves YOUR purpose. 

Are your best sellers prominently displayed? Is it blindingly obvious to a first time visitor what they need to do to register their interest? The answer to any question of this nature needs to be a big, thumping yes. Begin with your goal in mind, and then design from there. 


They Try To Do Too Much

We’ve seen too many people commit the cardinal sin of trying to cram everything they can think of into their Site. Enthusiasm is great, but it needs to be tempered with a dose of common sense every now and then. 

If there’s too much going on, you’re going to confuse your reader, and eventually lose them to a competitor. 

Similarly, if you’re overloading your Site, the chances of the reader viewing the key info you want them to is reduced.


Okay, Enough Negativity

So there you go, three of the top reasons why we’ve seen Small Business Websites fail. 

Let’s be honest though, none of this is rocket surgery. You can avoid all three of these mistakes by asking yourself one simple question throughout the build process:

How will what I’m about to do look to any potential Customer that lands on my Site?