What's The Right Domain For Me?
Choosing a domain SHOULD be an exciting time, as it usually means you’re taking your first steps towards establishing yourself Online.
Hopefully you’ve already discovered that there are thousands of people out there wanting to help you, and you should be able to get the whole thing finished with a few taps on your smartphone screen.
Make Sure It Reflects Your Branding And Business Name
We’ll start simple. There needs to be a clear connection between your Business name, your Branding, and your domain.
If you’re an established Business, your choices are a little more limited because you’ll want your domain and Online marketing to reflect what you’ve already managed to build.
For those who are starting afresh, make the most of the freedom you’ve got, but make sure you end the process with a set of domains that are relevant to what you’re actually trying to build.
Keep It Brief And Easy To Spell
Okay, this may sounds obvious, but we’ve seen far too many people trying to get ahead Online with a domain that’s so long you risk arthritis each time you type it out.
Just like every other area of your Business, you want your domain to make things super simple for your clients. If you’ve got a lengthy Business name, or your offline branding incorporates some longer phrasing that you wanted to match, don’t be afraid to grab an alternative domain as well.
For instance, if you’re wanting to get your Small Business called ‘After Hours Emergency Plumbing Melbourne’ online, it might be best to think long and hard about whether the best domain for you is actually www.afterhoursemergencyplumbingmelbourne.com.au
It might be wise to see if www.aheplumbing.melbourne is available. You want to retain a link to what you’re trying to build offline while making it easy to find what you’re building online.
Snap Up Any Obvious Alternatives
Don’t forget that part of the point of registering a domain is giving yourself protection. If you manage to build something great Online, you don’t want your competitors to ride on your coattails just because you didn’t snap up a couple of domains you should have.
As a general rule of thumb, it’s best to grab any relevant extensions that are available to register. For instance, if you’re grabbing a .com.au address, see if you can also grab the .com domain.
Similarly, if there are any common misspellings or misunderstandings of your Business name OR branding, grab these domains while you can.