Improving the User Experience of Your Website

You want visitors to your website (or online store) to hang around long enough to become a customer. We know you do, we all do, it’s the whole point of building them.



To achieve that goal you need to ensure that the user experience is absolutely incredible. If your website or ecommerce store is unusable, no one will use it!

So let’s get down to the important work of making sure everyone loves visiting your digital home.

Make It Fast

A fast website is an enjoyable website, no one is going to stick around to use a site that groans and creaks attempting to load each page. An extra 5 seconds of loading time can increase the bounce rate of your site by as much as 20%.

So slim down the weight of your pages, keep the code lean and clean, and invest in fast and reliable hosting to ensure your website is as quick as it can be.

Make it Responsive

The days of desktop dominance are over, more than half of all web traffic now comes from mobile devices. If your website isn’t presentable on desktops, phones, tablets, and whatever else people are using to access it, it’s letting you down.

First you’ll suffer a drop in your search rankings, then you’ll suffer a marked increase in your bounce rate as frustrated mobile visitors abandon your unusable site.

Investing in a responsive website layout is mandatory for all businesses who actually want to see traffic driving to that website. Don’t hamstring your business by neglecting this crucial element.

Let Your Text Breathe

Websites cost money to build, and you obviously want to get your money’s worth out of them. This tends to lead to wanting to cram content into every last scrap of screen real estate available.

For the sake of your users, resist that urge. A little bit of white space is good for your text. It makes it much easier to read, keeps it from intimidating users, and keeps your page from becoming confusing to look at.



Make It Visual

Images draw the eye and make a site nice to look at, but they also can be used to guide and inform users. Appropriate images can reinforce what your text is saying, help break up your text so it can breathe, and avoid your users getting bored.

Just don’t go overboard, too many images will have the same effect as too much crowded text.



Keep It Focused

Life is complex, and your business probably is too. You’re an expert in your industry, and your customers come to you for that expertise, so it’s only natural to give it to them.

Trying to convey everything all at once is going to confuse and scare them, so keep calm and keep your site focused. Don’t try to address every element of your business on one page, break them up and keep each individual page focused on one specific topic.

You’ll have much more success presenting them with six individual topic pages than you will with one big page about six distinct topics.



Without people using your website, it can’t help you achieve your goals. So invest in your own success and make sure your user experience is up to their expectations.