How to Drive Traffic to Your Website with Hyperlinks
If your business has a Website then you want people to visit it, that’s the whole point of a Website after all. One surefire way to drive qualified traffic to your Website is to integrate hyperlinks into your blogs, Social Media, and other online content.
This may seem easy but it is a lot more complicated than it looks. Just because you include a link in your online content, it doesn’t mean that readers are going to click on it. Being experts in Website traffic and Digital Marketing, we thought we would put together this little guide to help you seamlessly integrate links into your online content that will successfully drive qualified traffic to your Website.
Context Matters
When adding links to your content, ensure that they are contextually relevant, otherwise they will seem out of place and intrusive, making it seem like you have an agenda. Your links should blend into your content’s narrative and provide additional value to your audience.
To achieve this, don't use generic phrases like ‘click here’, instead,
use descriptive anchor text that entices readers and gives them an idea of what they'll find when they click the link. For instance, if you're promoting a new range of products, use anchor text such as ‘Explore our latest product collection’.
Utilise Social Media
Most people are on Social Media nowadays, meaning that you can’t ignore it if you want to promote your Website. Imagine all of the potential customers your business would be missing out on!
Use your business’s Social Media profiles to share posts that
include links to various pages on your Website as well as blogs, specific products, or any other online content that your business produces. For platforms such as Instagram that do not allow you to place links in posts,
use the ‘link in bio’ strategy, to drive traffic to your latest online projects.
Track and Analyse
You cannot just include a bunch of links in your online content and call it a day, you need to constantly revise your strategy to ensure that you continue to reach the best outcome.
To track the performance of your links,
take advantage of analytics tools to help you identify which types of content and links are driving the most traffic to your Website, and adjust your strategy accordingly.
Avoid Over Linking
While links are valuable, that’s the whole point of this blog after all, using too many links in a single piece of content can overwhelm readers, leaving them not knowing which link to click on.
Using too many links can also
make your content look like spam and your readers are not going to click any links that they think have malevolent intent, defeating the whole purpose of using links in your content in the first place. It may even lead them to
unfollow your Social Media or Blogs, and unsubscribe from your Newsletters, and we’re sure you don’t want that to happen!
Remember, while you may be creating your hyperlinks on a computer, most of the world interacts with online content through their smartphones. That’s why it is imperative that you test your links on Mobile devices.
If your links are not easily clickable on these devices, then you’re going to lose a large number of potential Customers. Majority of them are not going to take the time to remember to click on your hyperlink they saw earlier in the day when they get home to use their computer.
Well, that’s it. If you follow our tips for implementing hyperlinks into your online content, we can guarantee that you will see a significant increase in qualified traffic to your Website, increasing conversions and driving your business sales.
