How Can Facebook Help My Business?

Everyone uses Social Media these days, it’s just a fact of the increasingly online world we live in. With so many people checking their feeds every day, it only makes sense to try and insert your brand into that feed doesn’t it?

Master the art of Social Media and you can start attracting customers from all over the digital world in just a few clicks. For today, let’s look at how Facebook can help your business.

Using Facebook As An Advertiser

You’re probably familiar with Facebook as an ordinary user, but as an advertiser, the Site is quite different. When placing ads on Facebook you’ll be using their Ads Manager to place Pay Per Click ads. The process will require you to create an advertising campaign, there are no one-off options here.

The process will prompt you for the primary goal of your advertisements and the audience you’re targeting before you decide on the form of those ads.

The system they offer is very precise, allowing you to target specific sites, platforms, and devices, as well as what form your ads within them should take. Once your ads are ready you will have to select a budget, which can be set either as a daily limit, or a lifetime limit for the whole campaign.

When it comes to actually serving up your ads you’ll then have to get through the Ad Auction, the process where Facebook’s algorithm determines who will get their ad displayed, and who will get knocked back.

Manipulating this system to get the best results you can will be by far the most complicated and technical part of the process. If you have access to the expertise and budget that’s required, these ads can be a useful way to drive sales.

Creating a Facebook Business Page

The greatest advantage this method has over Facebook Ads is of course that it’s free. Anyone can create a Facebook page for their business, and there’s plenty of reason to. This method is more organic than the targeted advertisements Facebook charges for, you have to attract customers rather than seeking them out.

Your goal here is to create a page that attracts people to visit and interact with it, and to make sure those interactions are positive. If done correctly, you can cultivate a community of Customers who love your business and are eager to share it with everyone they know.

What Kind Of Audience Can You Reach?

With more than 2 billion active users across all demographics, Facebook is almost certainly home to the kind of people you’re trying to reach.

Of course not all of them are going to be right for you, but either through Pay Per Click ads or through managing your Facebook Business Page, you can definitely reach the ones who are.

Facebook is a useful tool for any Small Business, no matter your industry or budget. If you’ve been hesitant before, now is the time to start taking advantage of it.