How Best To Display Testimonials On Your Site

Reviews and testimonials are an excellent way to build a connection with your audience, and a popular choice for businesses of all sizes in all industries. If you’re looking for a way to strengthen your Site and bolster your reputation, some glowing testimonials are an excellent way to do so.



Read on as we cover all the details of adding testimonials to your website.

Why You Should Have Testimonials

The first thing we should discuss is why we’re going to the effort of adding these testimonials in the first place, what makes them so special?

The power of testimonials as a form of marketing stems from the fact that they’re written by real Customers. Good copywriting, well placed ads, and beautiful photos are all great tools for marketing your business to Customers, but they all share one key weakness. No matter how compelling your marketing, Customers still know that it’s marketing, they know you’re trying to sell them something.

Because testimonials come from other Customers, people who don’t have anything to gain from promoting your business, their audience knows they can trust them completely. These are Customers just like them, whose only aim is to help out others considering purchasing these products and services.

This kind of word of mouth marketing can’t be bought, it can only be earned by delivering a great experience for your Customers. It’s the most trustworthy marketing you can get, and you want it displayed proudly on your Site. Of course, that does raise the question of where.

Where You Should Display Testimonials

Rather conveniently, that’s what we’re going to look at now. It’s almost as if someone planned this.

Probably the first thought that springs to mind when looking for a place to show off your testimonials is to simply make them their own page. This is a great idea, so good on you for having it.

Having a dedicated page for your testimonials allows visitors to read through them at their leisure, and means you don’t have to worry about them taking up too much space. The major downside to this is that Customers can’t see them without deliberately seeking them out.

There are other places you can show off your testimonials, like your homepage. While you can’t dedicate as much space to showing off your testimonials here, you do have the advantage of them being readily viewable to everyone who visits your Site.

If this is the solution you want to go with, pick out your best testimonials and put them on display partway down your page. Halfway to two thirds down is a good spot for them. A rotating carousel is a good way to have a selection of testimonials on display while keeping them from occupying too much screen real estate.

If your Site has a sidebar, that can also be a good place to display a testimonial. That’s testimonial singular, you don’t want to be taking up all of the space in your sidebar with testimonials, you need that for other things. A slideshow or carousel function can also help here if you want to squeeze multiple testimonials in.

Your Contact page is a fantastic place to show off testimonials, it’s where visitors go to reach out to you after all, it’s a great place to boost your reputation and their mood.

On your About Us page is also a good spot to stick a few testimonials, they tie in wonderfully with the rest of the content on that page.

What Your Testimonials Should Look Like

No matter where you decide to display them, you’ll need to decide on what form they’ll take. Now this may seem a strange consideration, after all, how are Customers supposed to share their testimonials if not through text? Semaphore just doesn’t translate as well.

While a good quote is the basis for a testimonial, strong images make them far more browsable, breaking up the text and adding visual interest. These images can be as simple as the profile pic attached to the Facebook review you’re quoting, all the way up to a photoshoot with the happy Customer, preferably showing off what they’re so happy about.

Video testimonials require a lot more work to produce, but they also allow for more engagement than reading text on a screen. Ultimately it’s up to you to weigh the difficulties against the advantages and determine which form of testimonials to use.

Testimonials are a great way to promote your business, and you should be collecting as many of them as you can get.