Contact Information, Why Is It so Important?
If you own a business nowadays then it's more than likely that you have a website. While it’s essential to have engaging content and an appealing design, it’s equally important to prominently display your business’s contact information on your website. A great looking website means nothing if your customers can’t contact you! In the digital age, a business website serves as the new phone book, so we’ve put together some points to explain just how important your contact information is to your website.
Accessibility and Convenience
Including your contact information on your Website makes it effortless for customers to reach out to you. Whether they have a question, request or inquiry about your business, products or services, having access to readily available contact information ensures that they have a seamless communication process. Placing your contact details prominently on your website, such as in the header or footer, makes it easily accessible from any page, allowing visitors to connect with you without searching extensively.
Along with the header and footer, also make sure to have a dedicated contact page, with your email address, phone number, physical address, links to Social Media profiles and a contact form for customers to fill out that will send inquiries directly to your inbox. While it’s important to include your Social Media links on your contact page, it is equally as important to include a link to your Website and contact details on your Social Media pages.
While simply linking to your website on your Social Media is a great way to
drive traffic to your website, some users may not want to visit another page to look for your contact information. Including contact information on your Social Media
removes a step for the customer, making them more likely to contact you.
Trust and Credibility
Transparency and accessibility go hand in hand with building a sense of trust with your customers. When potential customers visit your website and see that you have clear and comprehensive contact information, it instils their confidence in your professionalism and legitimacy. Customers are careful with their details and their money, so readily available contact details demonstrate that you are open to communication and are available to address any concerns or inquiries that your customers may have, fostering trust and establishing a positive perception of your business.
Customer Support and Business Opportunities
Your contact details not only provide a way for your customers to hear from you, but for you to hear from them. These details serve as a gateway for customer support, by providing your email address, phone number and contact form, you open up channels for your customers to seek assistance, provide feedback or inquire about your products and services.
Make sure that when your customers do reach out to you that you are prompt and helpful in your responses, this will show them that you value their engagement and are committed to their satisfaction, helping to develop strong customer relationships, ensuring repeat business and word of mouth recommendations. Your contact information not only provides a way for customers to reach out to you, but can open up the door for potential business opportunities.
It allows other businesses and influencers to easily connect with you for potential collaborations or new business ventures. Displaying your details predominantly increases your chances of receiving inquiries and proposals from interested parties whose collaborations will help you to grow your business.
Gain a Broader Customer Base
In an increasingly interconnected world, having your contact information readily available on your website not only opens communication with local customers but also potential customers living out of state, or even overseas. This allows you to gain customers who may not have been able to contact you previously allowing you to broaden your customer base and tap into new markets. People living further away might not have ordered from you previously due to their distance from your physical business, but accessible contact information will ensure that they feel as if there are no barriers to getting in touch with you.
Prominently displaying your contact information on your website is vital for your customers’ convenience and helps to gain their credibility and trust. These details open up communication, assisting you with customer support and business opportunities, and help you to gain a broader customer base with those living further away. So make sure to include your contact details prominently on your website, and embrace the opportunities and connections that it helps to bring.
